Social Media Case Study: Cover-More Group
The heart of travel insurance provider Cover-More’s strategy is the Social Media Command Center. It’s a The command Center provides customer feedback and performance metrics for all their social media strategies rand provides the to the various business units in an easy-to-understand visual display. In the case study you’ll learn ow the social media team took control of the unwieldy task of presenting analytics and ended up looking lie rock stars.
Cover-More Group is an Australian-owned global travel insurance and assistance group with offices in Australia, the United Kingdom, China, India, New Zealand, and Malaysia. Each year, Cover-More provides insurance policies for over 1.6 million travelers, manages more than 70,000 nsurance claims, and helps more than 42,000 customers with emergency. Like many Hootsuite partners that wrk in a regulated environment they needed to make sure their social media strategy met regulatory requirements.