palms social media roi

The Palms Hotel is less than 3 miles from the Hotei Media Offices (where is all happens). The Palms Hotel is nearby and we frequently go there for lunch and have even been known to take advantage of the $5, Monday night  movie special. So we perked up when we read that latest case study from Hootsuite.

The Palms Hotel struggled to track end-to-end ROI of social media output. Using Hootsuite, they launched a successful campaign to track revenue from room bookings back to individual social messages.

  • Exceeded their campaign revenue goals by 67%, earning a total of $5,029.19
  • Exceeded their room rate reservation goal by 47%, with a total of 22 transactions
  • Gained 2,600 more Twitter followers over the month-long campaign

Download the case study to learn how The Palms Hotel tied revenue to real-time engagement using Hootsuite.