Should You Buy Social Media Followers?

Should You Buy Social Media Followers?

Many people wonder if they should buy followers. When you search Google for buy followers you will find hundreds of pages offering to fill your twitter, Instagram and YouTube accounts with followers.  Buying Followers We created 5 brand new accounts on Twitter, Instagram and Facebook. This is what we experienced with the exception of the first one. We didn’t get scammed but that is mainly because we were able to determine they were scam or fake companies before entering our own information.  Below are the highlights of what we learned from the account we created along with other issues not relates to our test.   Scams Most alarming is the fact that it is not terribly unusual for people to say they all their friends got spammed when they coughed up their login information in hopes of being given thousands of free followers. If it’s free it’s most likely a scam. They just want your log in information so they can use it for nefarious purposes. Embarrassment When anyone that knows anything about social media sees an account with 50,000 followers and only 2 likes on their latest post they know know the followers are fake. If your  business is in social media don’t do it. It’s easy for people to check your followers with apps like Status People.  Time Consuming Fake followers is a pain in the butt. If your account is indeed filled with fakes you will quickly find your inbox filled with spam and getting rid of them isn’t easy. You basically have to go through them one at a time and delete them.  Less Engagement Yes...
Kardashian Instagram Post Draws FDA Warning Letter

Kardashian Instagram Post Draws FDA Warning Letter

Kim Krdashian’s post on Instagram was over the line. That according to the FDA made a  formal warning letter made public today. The warning letter was in regards to a post July 20, 2015 about the benefits of the morning sickness drug Diclegis. The FDA said the post “fails to communicate any risk information.” Kardashian, who is expecting her second child with Kanye West in December, wrote that Diclegis helped her combat morning sickness and has “been studied and there was no increased risk to the baby.” Today Diclegis admitted they paid Kardashian for the post and Kardashian says she will no longer accept payment for her posts on social media.     Sponsored Social Media is where advertisers pay content creators to post their messages, videos or pictures on the social media accounts. IZEA is the largest company in the nation that links advertisers with celebrities. Hotei Media represents advertisers and content creators on the Hotei Media Sponsored Social Media Exchange. In case you have ever wondered what celebrities like Kardashian can get for posting on Instagram, Twitter and other accounts, here’s some estimates. Mike Tyson – $3,250 er tweet Kendra Wilkenson – $7,800 per tweet Khloe Kardashian – $13,000 per tweet Paris Hiltion – $80,000 per tweet Kim Kardashian – $200,000 pert tweet  ...
Hootesuite Social Media Study: Cover-More Insurance

Hootesuite Social Media Study: Cover-More Insurance

Social Media Case Study: Cover-More Group The heart of travel insurance provider Cover-More’s strategy is the Social Media Command Center. It’s a The command Center provides customer feedback and performance metrics for all their social media strategies rand provides the to the various business units in an easy-to-understand visual display. In the case study you’ll learn ow the social media team took control of the unwieldy task of presenting analytics and ended up looking lie rock stars. Cover-More Group Cover-More Group is an Australian-owned global travel insurance and assistance group with offices in Australia, the United Kingdom, China, India, New Zealand, and Malaysia. Each year, Cover-More provides insurance policies for over 1.6 million travelers, manages more than 70,000  nsurance claims, and helps more than 42,000 customers with emergency. Like many Hootsuite partners that wrk in a regulated environment they needed to make sure their social media strategy met regulatory requirements. Download Cover-More Social Media Case Study    ...
Hootsuite Case Study: OCBC Bank

Hootsuite Case Study: OCBC Bank

    Social Media Case Study: OCBC Bank Having owned a brokerage firm and having spent 7 years training stockbrokers on regulations I’m very aware of the important regulations the Financial Industry needs to comply with – even on social media. In the past it has been difficult for Financial Institutions to find a comprehensive social media solution that secured their posts, content and other information related to their social media strategy.  Hootsuite completed a case study of OCBC Bank that showed global organizations can now confidently communicate with customers and remain compliant, even when social channels are used by thousands of employees in different departments and regions. Scale Your Social Media with Confidence Hootsuite Enterprise has partnered with Nexgate to create a secure, complete solution for policy management and enforcement across your organization. Protect against security and compliance threats such as spam, malware, hacking, and employee error. The Hootsuite Management system allows for the creation of custom and specific policies for individual business units, divisions, and groups. Meet FINRA, HIPAA, PCI and other regulatory standards with the simple check of a box. Publish with a Secure Solution HootSuite Enterprise automatically passes posts to Nexgate to ensure all content conforms with predetermined compliance policies including scanning all URLs for malware or other risks. Nexgate classifies all content posted to social profiles using data classifiers and automatically logs, archives or removes content that violates your organization’s policy Protect Against Compliance Violations Scheduling posts and workflow in advance of being published allow compliance officers the ability to review, approve, or block communications in the same interface your organization uses to publish social media content. Custom...
Case Study: Palms Hotel, Las Vegas, NV

Case Study: Palms Hotel, Las Vegas, NV

The Palms Hotel is less than 3 miles from the Hotei Media Offices (where is all happens). The Palms Hotel is nearby and we frequently go there for lunch and have even been known to take advantage of the $5, Monday night  movie special. So we perked up when we read that latest case study from Hootsuite. The Palms Hotel struggled to track end-to-end ROI of social media output. Using Hootsuite, they launched a successful campaign to track revenue from room bookings back to individual social messages. Exceeded their campaign revenue goals by 67%, earning a total of $5,029.19 Exceeded their room rate reservation goal by 47%, with a total of 22 transactions Gained 2,600 more Twitter followers over the month-long campaign Download the case study to learn how The Palms Hotel tied revenue to real-time engagement using...